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DIA Holding is set to complete its residential project, LuzOra, on Dubai Islands within 24 months, significantly faster than the regional average. The project, unveiled six months ago, aligns with DIA Holding's strategy of value-driven real estate development in the Middle East. The company, led by Co-founder Faruh Kurbanov, will manage all aspects of the project, from site planning to delivery, aiming to balance efficient construction with resident-focused services.
LuzOra is designed as a lifestyle-focused community, offering amenities typically associated with high-end developments, such as concierge services and beach transportation. DIA Holding acquired the land for $6.5 million and has received offers up to $19 million, but chose to proceed with development, emphasizing long-term value creation in the UAE market. The company's operational model, based on the kaizen philosophy of continuous improvement, has allowed them to complete projects in other markets, like Kazakhstan, much faster than local benchmarks.
DIA Holding views Dubai Islands as a strategic location with significant growth potential, driven by infrastructure investment and evolving residential demand. The company's expansion into the UAE follows a successful multi-regional track record, with Kurbanov recognized as a Real Estate Leader. Beyond commercial real estate, DIA Holding is involved in educational and social initiatives through its partnership with the Mereke Charitable Foundation, supporting housing and education programs.
With LuzOra, DIA Holding aims to replicate its success in the UAE, focusing on disciplined execution, resident-centric design, and controlled expansion. The project's 24-month delivery target reflects the company's commitment to building commercially sound, operationally efficient, and community-relevant projects.

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